Telecom Conclave '11 - Session 3

Session 3: Telecom Marketing & Value Added Services.

Keynote speakers –

Dr. Harish Chaudhary, Faculty, IIT Delhi

Dr. Mahim Sagar, Faculty, IIT Delhi

Mr. Siddharth Vishwanath, Associate Director, PwC

Mr. Gajendra Upadhyay, General Manager - Regulatory, Vodafone Essar

Mr. Sriram Ratnam, Partner, Ernst & Young

Mr. Joby Babu, Head – Operations, VAS Marketing, Aircel

Mr. Dharmarajan Krishnan, Principal Consultant, Ministry of Communications & IT

Mr. Vikas Gupta, Deputy Commissioner, Rohtak

Mr. Vikas Kanungo, Chairman, Society for Promotion of e-Governance

Mobile phone operators in many parts of the world have reaped huge benefits—ranging from increased revenue to improved subscriber retention—by offering mobile value-added services. However, In India mobile value-added services are still in nascent stage.

In the age of convergence, the prominent growth driver of MVAS would be the consumers’ desire of getting more from their mobile phone. “Mobile VAS industry in India is undergoing a lot of structural changes and is poised to grow and contribute greater revenues to the telecom industry in years to come” said Mr. Joby Babu.

The session concluded with yet another student presentation on the discussed topic highlighting the challenges and Opportunities in MVAS market.

The event concluded on a high with lots of queries being posed by the enthusiastic audience which were handled equally well by the vastly experience guests.